The Best Crust for Your Frozen Pizza: 3 No-Fail Options
A year like 2020 would send anyone straight to comfort foods. Grocery store trends prove it out with familiar, trusted brands seeing an uptick in sales and familiar, trusted foods following suit. Not surprisingly, frozen pizza sales in U.S. grocery stores jumped to $5.47 billion in 2020 — a nearly $500 million increase over 2019 numbers.1
However, indulgent eating has sent 43% of Americans on a quest for healthier lifestyles.2 While many customers still want the soul-satisfying chew of a loaded pizza with a substantial crust, 60% of pizza lovers claim thin crust as their favorite.3 This leaves grocers and retailers needing to find a balance between both preferences.
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